Just a couple of notes:
There's a lot of milk in the US right now. I wrote notes like: "708 million more pounds than last year in the US. Hope for blazing hot summer ... in a different state." (Just kidding, southern states!)
United Dairy Industry of Michigan is promoting chocolate milk as a refueling drink at 18 races this year! The first two marathons were really successful, and we heard lots of testimonies about how great chocolate milk is for runners - from runners. I like the site: RunHardDrinkSmart.com.
Mitch Smith from UDIM said that for all Happy Meal orders, McDonald's workers are now being trained to say, "Do you want white milk or chocolate milk with that?" (Maybe supersizing the milk will also be an option someday.)
As always, talking to the people was a lot of fun. You know ... communicating with communicators. It's what we do best. That, and writing about it online afterward.