USFRA is a group "consisting of a wide range of prominent farmer- and rancher-led organizations and agricultural partners. This marks the first time agricultural groups ... have collaborated to lead the dialogue and answer Americans’ questions about how we raise our food."
The goal is to "begin a dialogue with Americans about where their food comes from, the importance of today’s agriculture and our commitment to continuous improvement."
Thank you, USFRA! You can read my post on their site here.