I immediately stood and gave a round of applause. (Yes, it was a lone ovation, but deserving.) Nice placement, UDIM!
UDIM is a non-profit that provides "dairy product promotion and nutrition education services on behalf of funding members." All Michigan dairy farmers give a portion of every milk check to them.
The halftime show was The Skyriders: High Flying Trampoline Show. It was really fun to watch, especially the last trick. Ken Kovach does what he calls a 'neck breaker'. He goes up super high and pretends like he's going to land horribly. Like his head is literally going to snap off. Like anyone who's jumped on a trampoline for any extended period of time has done or seen and never wants to do either again. Then, at the last second he tucks his head and avoids injury. There was a collective gasp from the crowd.
And they also had this!
You can see the UDIM logo on the big screen and the 'Choose chocolate milk' plug everywhere.
Combining dairy, an exciting show, MSU basketball ... and chocolate? Hard to go wrong.